Reducing those long timelines and excessive production costs was important, but the broader goal for Sycuan was to find a way to put resort promotions in the moment for its guests. All said, a set of newly printed pieces could cost thousands of dollars. Between planning, production, printing, shipping and installation, it could easily take weeks to update promotional posters around the property. Relevance and immediacy are important, and San Diego’s Sycuan Casino Resort was struggling to keep pace with all the promotions, events and activities around its property when using conventional backlit, printed vinyl posters. Casino resorts trade heavily on excitement - creating multisensory sight and sound experiences that encourage guests to stay, play and enjoy themselves.
